Factory Fresh Pricing is a method of marketing quotes to customers. Instead of doing something like a Good, Better, and Best Quoting style, some companies use Immediate Repair, System Rejuvenation, and Factory Fresh. Immediate Repair is the "Good," System Rejuvenation is the "Better," and Factory Fresh is the "Best."
If you have the default Sera pricebook, all of these line items are already inside of your Pricebook! No additional packages or tasks are needed. Every Sera pricebook has the same foundational information. Companies change some aspects (pricing, naming conventions, etc.) based on their vendors and needs, but the pricebook always starts out the same!
Some companies have also trained their techs to add additional information in the Quote Description, which you see at the top of the image. Any information on the Quote Description will appear on the invoice.